With over 43,000 habitants Alzira is the capital of the Ribera Alta County.

During the 20th century, Alzira changed from an agricultural based economy to a city with an important commercial infrastructure and associated services for the whole region. It is now not only famous for its Oranges but also for its production of paper, cartonboard, furniture, printing, etc. The development in this industrial sector led to a high concentration of banks, trade agencies, etc. this province.

Furthermore, Alzira is known throughout the county as a cultural melting point for writers and philosophers.